Legal

Terms of service

Last updated 5 October 2026

These terms set out how we work together: what each service includes, what it costs, what we are responsible for and what you are. They apply alongside the proposal or order we sign with you. Where the two disagree, the signed proposal wins.

1. About these terms

These terms are between you, the client, and Cold Calling Group Ltd, a company registered in England and Wales (company number 13490535), registered at 5 Ducketts Wharf, South Street, Bishop’s Stortford, Hertfordshire, CM23 3AR, United Kingdom, trading as Hire A Cold Caller. In these terms, “we”, “us” and “our” mean that company, and “you” and “your” mean the business engaging us.

They apply to every service we supply unless we have signed something with you that says otherwise. Nothing on the website forms part of a contract on its own: the engagement begins when a proposal or order is signed, as described in section 4.

We supply to businesses. These terms are not written for consumers and the services are not offered to them.

2. Definitions

• Hire means the Hire a Cold Caller placement service described in section 5.
• Build means the Build Your Cold-Calling Function project described in section 6.
• Managed means the Fully Managed Cold Calling service described in section 7.
• Caller means the person we find for you, and, on Managed, the person we supply and manage to make calls for you.
• Function means the caller together with the operation around them: the targeting, prospect data, messaging, dialler, CRM workflow, call recording, management and reporting.
• Campaign Data means the prospect records and call outcomes created or used in running your function.
• Proposal means the written proposal, order or statement of work we sign with you, including scope, market definition and fees.

3. The services

We offer three services. Your proposal says which one applies to you.

• Hire. We find, screen and shortlist cold callers for your role. You choose one, then employ, pay and manage them as part of your own team.
• Build. We find the caller, build the cold-calling function around them, launch live calling and hand the working function over to you to own and run.
• Managed. We find a dedicated caller and run the function for you month to month, including management, coaching, the dialler and reporting.

4. How an engagement starts

An engagement begins when you sign a proposal or confirm one in writing, and we acknowledge it. The proposal records the scope of the work, the market to be called, the fee and anything agreed that differs from these terms.

Prices shown on our website describe our standard services and are an invitation to discuss, not a binding offer. They may change, and the price that applies to you is the one in your signed proposal.

5. Hire

We source candidates for a cold-calling role, screen them for communication, reliability and fit, and shortlist suitable callers for you to choose from. We aim to place your caller within 2 weeks of the engagement starting.

Once you choose a caller, they join your business. Employing and paying them, day-to-day management, coaching, performance management, and your data, dialler and sales processes are your responsibility from placement onwards. Nothing in these terms makes us the caller’s employer.

6. Build

The Build covers finding and training a caller, and building the function around them: targeting and the initial data process, scripts and objection handling, the dialler and calling set-up, CRM workflows, targets and reporting, and a coaching framework. We then launch live calling, review real conversations, coach the caller and refine the messaging and process before handing the function over.

A Build normally takes about 6 weeks: we aim to place your caller within 2 weeks, and the build and launch then run for a month from the day they start. Where we are waiting on approvals, access or information from you, the timeline moves by the length of the delay. We will tell you if that happens rather than letting the date pass silently.

At handover, the caller, the set-up, the scripts, the workflows, the targets and the reporting are yours to own and run. Who employs the caller during the Build is set out in your proposal.

7. Managed

On Managed we supply one dedicated full-time caller working only on your business, and we manage, coach and report on them, and run the dialler and reporting, month to month.

The caller is supplied and managed by us. You do not direct the caller’s hours, discipline or terms of engagement; direction on what to say and who to call flows through us, against the brief and criteria agreed with you. Nothing in these terms creates an employment relationship, agency or partnership between you and the caller, or between you and us.

Managed has a minimum term of 3 months and then runs month to month. After the minimum term, either of us can end it by giving the notice stated in the proposal, in writing, effective at the end of the notice period. Fees already invoiced for a period that has begun are not refunded, and we do not charge for months after the notice period ends.

8. Replacement

On every service, if the caller leaves within 30 days of being hired, we will find you a replacement at no extra cost. On Managed, replacing a caller who leaves, is unwell or is not performing remains our responsibility for as long as the service runs, and we will tell you when it happens and what we are doing about it.

9. Fees and payment

Our standard fees are as follows. All amounts are in US dollars and exclusive of any sales tax or VAT that applies.

• Hire: $3,000, a one-off placement fee. The caller’s pay is separate: you pay the caller directly, and for a full-time caller this is typically about $800 a month.
• Build: $10,000, a fixed project fee.
• Managed: $5,000 a month, including one dedicated caller, with a 3-month minimum term. The monthly fee for your function is set in the proposal and depends on its size and scope.

9.1 Payment

Payment terms for Hire and Build are set out in your proposal and confirmed before any work begins. Managed fees are invoiced monthly in advance. Invoices are due within the period stated on them, and we may suspend the service if an invoice is materially overdue and remains unpaid after we have told you and given you a reasonable chance to settle it.

9.2 Costs we pass on

The fees cover our people, our management and the systems we run the work on. Where something needs to be bought specifically for you, such as licensed prospect data beyond the agreed volume or a tool bought in your name, we will agree it with you in writing before committing to the cost.

10. What we need from you

The function depends on things only you can supply. You agree to:

• define your offer, your target market and what a good conversation looks like, and give us the written criteria we will call against;
• give us accurate information about your product, pricing and positioning, and tell us when it changes;
• approve messaging, scripts and target lists within a reasonable time, and give us a named person who can make those decisions;
• provide any access we need to your systems, such as a CRM or calendar, and remove it when the engagement ends;
• respond to meetings we book and to leads we pass over, since we cannot control what happens after the handover;
• make sure that anything you ask us to say about your business is accurate and that you hold the rights to any material you give us; and
• tell us about any legal or regulatory restriction that applies to how your market may be contacted.

Where a delay on your side holds up the work, timelines move accordingly and the fee does not change.

11. What we do not guarantee

We do not guarantee a number of meetings, a volume of leads, a conversion rate, a pipeline value or any particular commercial result.

Any figure we give about a caller’s activity, such as a benchmark of dials per hour, is a guide to what to expect and not a commitment. What a caller achieves depends on the data, the dialler, the offer and how they are managed, and what the market does in response is not something we or anyone else can promise.

Any figure we discuss about likely outcomes is an estimate. It is not a forecast, not a target we are contractually bound to and not part of these terms unless it is written into the proposal as a specific commitment.

12. Calling compliance and recording

Cold calling is regulated, and the rules differ by country and by state. Where we make or manage calls for you, on Build before handover and on Managed, both of us have a part in staying inside them.

Our part. We screen against the do-not-call registers that apply to the market being called, we honour every request not to be contacted and record it against future campaigns, we call within permitted hours, and we brief callers in writing on identifying themselves and on announcing call recording where that is required.

Your part. You confirm that the market you are asking us to call may lawfully be contacted about your offer, that any contact data you supply was lawfully obtained and may be used for this purpose, and that you will tell us about any restriction specific to your sector. Once a caller is placed with you on Hire, or a function is handed over on Build, compliance with calling rules is your responsibility.

Recording. Calls we manage may be recorded so that we can review quality and coach the caller. We follow the notification and consent requirements of the places the call is made and received. Our Privacy Policy explains how recordings are handled.

If we believe a specific instruction would put us outside the law or a regulator’s guidance, we will say so and we will not carry it out. That is not a breach of these terms by us.

13. Data protection

Running a campaign involves handling personal data about the people we call. In broad terms you decide which market is contacted and why, which makes you the controller, and we act on your instructions, which makes us your processor. The detail, including the required processing terms, is set out in the agreement we sign with you, and our Privacy Policy describes what we do with personal data across the business.

Each of us agrees to comply with the data protection law that applies to us. We will help you respond to requests from individuals and to your own obligations, and at the end of the engagement we will delete or return Campaign Data as you instruct, other than records we are required to keep, including suppression records of people who have asked not to be contacted.

14. Confidentiality

Each of us will keep the other's confidential information confidential, use it only for the engagement, and share it only with people who need it and are under the same obligation. This covers your pricing, product plans, customer information and market strategy, and our methods, materials and commercial terms.

It does not cover information that is already public through no fault of ours, that either of us already held, or that the law requires us to disclose.

We may say that we work with you, and name you as a client, only if you agree to it in writing.

15. What you keep

• Yours. Your brand, your product information and any material you give us stays yours.
• Yours at the end of the engagement. On Build and Managed, the Campaign Data for your function and the reporting, and the messaging and scripts written specifically for your offer. You may keep and use them.
• Ours. Our methods, templates, internal tooling, training material and anything we developed before or outside your engagement stays ours, including where it was used to deliver your function. Nothing here transfers it to you.
• Improvements. We learn from every engagement, and we may use that general knowledge and experience elsewhere, provided we disclose nothing confidential to you and nothing identifying your business.

16. Our callers on Managed

On Managed we carry the cost and the risk of finding and managing the caller, so we ask for one protection in return. During a Managed engagement and for the period stated in your proposal afterwards, you agree not to employ or engage the caller we supplied, directly or through anyone else, without agreeing it with us first. This does not apply to Hire, where the caller is yours from placement, or to a caller handed over to you at the end of a Build.

17. Ending an engagement

After the 3-month minimum term, you can end Managed by giving the notice in your proposal. We can end it on the same notice.

Either of us may end an engagement immediately, in writing, if the other commits a serious breach and has not put it right within a reasonable period of being asked to, or becomes insolvent.

We may also suspend a service where an invoice is materially overdue as described in section 9.1, or where continuing would require us to act unlawfully.

When an engagement ends: you pay for work done and for any period already invoiced and begun, we hand over the Campaign Data described in section 15, and we delete or return the rest as you instruct. Sections on confidentiality, data protection, our callers, liability and governing law continue to apply.

18. Liability

Neither of us excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded.

Subject to that, and to the extent the law allows:

• Neither of us is liable to the other for loss of profit, loss of revenue, loss of anticipated savings, loss of business opportunity, or any indirect or consequential loss.
• Our total liability arising out of an engagement is limited to the fees you have paid us under it in the twelve months before the claim arose.
• We are not liable for the commercial outcome of a campaign or of a caller’s work. Section 11 explains why.
• We are not liable for loss caused by information you gave us being inaccurate, by a delay on your side, or by your failure to follow up on meetings or leads we passed over.

You are responsible for the accuracy of the claims you ask us to make about your business, and for any liability arising from them.

19. Events outside our control

Neither of us is in breach for a delay or failure caused by something genuinely outside our reasonable control. If it continues long enough to make the engagement impractical, either of us can end it, and you pay for the work done to that point.

20. Changes to these terms

We may update these terms. The date at the top shows when they were last revised. The terms that apply to your engagement are the ones in force when your proposal was signed, and a change does not alter a signed proposal or a fee already agreed. If we make a material change that affects a live engagement, we will tell you rather than relying on the updated page.

21. Governing law

These terms and any dispute arising out of them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

If a court finds any part of these terms unenforceable, the rest continues to apply. If either of us does not enforce a right straight away, that does not mean it is given up.

22. Contact

Questions about these terms, or about an engagement, go to hello@hireacoldcaller.com.